Scores & Fixtures
The Scores & Fixtures for a given club on espnfc.com displayed a month to month view. Here is the solution for a full page list of all club matches for the calendar year.
This would allow the user to quickly scan and find completed, live, and upcoming match details. All mockups are clickable for a full page view.
Iconography
Prior to the completion of the ESPN icon font family, I experimented with a series of icon designs, and some were used on espnfc.com. These were designed and followed the current guidelines. Following the design process, I provided the support to implement them on the site, and a touch of hover transitions were added to delight the user.
Secret 7s
I took on a creative invite at Talenthouse for the Secret 7s, a project by Universal Music UK, which is a combination of music and art for a good cause. The idea was to create a unique 7" inch sleeve inspired by a track from one of 7 artist, and if chosen, would go on to an exhibition at Mother London for a week. Then, it would be sold on Record Store Day with all proceeds going to Art Against Knives—the charity of choice in London. Alongside amateurs, this invite included covers by famous artists like Gilbert & George and Ai Weiwei.
On The Rocks
With this design, I drew inspiration from many sources in “The Don” video. The cuban cigar symbolizes the white Rolls-Royce Nas is escorted in throughout NYC's concrete jungle. The back cover samples a particular wardrobe piece. Since Nas has a partnership with Hennessy and it's Wild Rabbit campaign, I was also inspired by the package design of Hennessy’s X.O Mathusalem by Arik Levy. This is seen in the texture of the background.
I was selected a winner amongst established artists from around the world. This is my piece “On The Rocks”.
Here's a crowd gathering prior to the exhibition at Mother London, UK. Photo via the Secret 7s Facebook.
Sleeves on display before the opening. Photo via the Secret 7s Instagram.
Creating a miniature collection of the sleeves. Photo via the Secret 7s Instagram.
After the exhibition, the sleeves were featured on the Secret 7s website.
NAS “The Don”
Radio City Music Hall
My first creative invite at Talenthouse was a poster design for the Nas NYE show ft. Elle Varner at Radio City Music Hall. The winner would become the official poster of the event, and sold while 50% of it's profits were donated to the Red Cross for Hurricane Sandy relief. Although this design was not selected a winner, I enjoyed the process throughout the way. Below are some mockups of the poster inside the hall, on Nas' website and Twitter.
Nuovo Pasta
Rebranding
I proposed rebranding the identity from a raster graphic to the vector format. Here are some of the phases its undergone. The final design is a duo colored logotype.
Web Design
Here is a screenshot of the proposed website designed for Nuovo Pasta.
Advertising
In collaboration with Fairway Market, the first ad was designed to promote Nuovo's pesto sauces, and ran through the Spring Flavor Magazine in the Spring and Summer quarters of 2012. The second is a reoccurring ad that's placed in the Deli Business Magazine, the No. 1 award–winning magazine for industry professionals.
Nuovo’s Packaging
The following are a collection of packaging labels designed during my time at Nuovo Pasta. These include my very first project for a wholesale club, novelty and premium collections for Costco, and a partnership with the Emeril Lagasse brand.
Dumpling House
Dumpling House was my very first project for a wholesale club, and was put on the shelves of BJ's nationwide. I contributed to the entire label by designing the identity, layout, and capturing the photo. The appreciation for this project is endless.
Emeril's Brand
In 2013, the Emeril Lagasse design team introduced a new look and provided a style guide to his packaging with a minimalist approach. With the partnership at Nuovo, here are some mockups and labels I designed for Costco Wholesale.
Run Life
Run Life Campaign
For my senior thesis project, I chose to address the problem of students not staying fit while on campus. I designed a campaign to promote and spread awareness by embedding acts of fitness in everyday life. My goal was to show students how to stay fit without the gym. The campaign's slogan is “Run life, don’t let it run you”, and it consists of a poster series, floor graphics, and PSA video. Here is the design and process book behind the campaign.
Walk Quickly
With the first of the poster series, I expressed the idea of a person walking quickly to class as a form of exercise. The text on the poster reads, “Walking to class is a great way to get your daily dose of exercise especially when you walk quickly (as if you're late for class)”. They were placed on bulletin boards of entrances to the ABC building of the University of Bridgeport.
Take The Stairs
For the second, I informed students to take the stairs and burn calories. The text on the poster reads, “Using the stairs vs. elevator burns 12.5 calories every 60 seconds you spend climbing, or 750 calories per hour!” They were placed on the door of the stairwells in the ABC building of the University of Bridgeport.
Park Farther
For the last poster of the series, I called-out the amount of calories you can burn if you park at a further distance. This design resembles a sporting playbook. The text on the poster reads, “Parking a farther distance from your destination burns the most calories. These are at a 5mph walking rate”. This poster was found on the ABC parking lot main entrance of the University of Bridgeport.
Floor Graphics
As a bonus to the thesis, I left a mark throughout campus. This was accomplished through footprint floor graphics. These floor graphics were placed in the stairwells of the 4th and 6th floor in the ABC building of the University of Bridgeport.
PSA Video
The public service announcement video was created to gather the acts of fitness displayed in each poster, and combine them into one. The video has an uptempo rhythm, with a variation of speed changes. Overall, it expresses the entire look and feel.
South End Map
This map guides a walking tour, and displays all the historical points in the South End of Bridgeport, CT. It folds down from 11x17 to a compact size to fit in your pocket. This design was selected for mass production, and left at various spots throughout Bridgeport.
Brand Identity
The following were designed throughout my education at the Shintaro Akatsu School of Design. O2 Options was my personal identity prior to using my name, and here is the design process behind developing it. Of the proposed logos, the Downtown Cabaret Theatre, A Different Perspective, and Jotter were used.
New Faces
CD packaging and poster design for the New Faces album distributed throughout the New England area and overseas.
Somel Lounge
The following is a menu and promotional materials for Somel Lounge located in Luanda of Angola, Africa.
Motion GFX
A Motion Graphics demo reel from the years of 2010–11.
Learn a little about me with my version of the famous HP commercial. This is the storyboard comp created in Photoshop.
Here's the final HP commercial.
A commercial from an event where I animated the graphics and arraigned the video and audio.
Community Gardens
This hand guide was designed and used for the Bridgeport Community Land Trust. It displays all the community gardens located throughout the city of Bridgeport, CT.
